5 characteristics of a good logo
A brand logo is one of the most important design elements created by a business. Think about it: what other unique, visual element will give your business a professional advantage and help you stand out in your industry? Evaluation of the characteristics of your logo will be of great importance for the future of your brand. Graphic design studio “Tribe” will tell you a few things that you need to pay attention to when creating your logo.
Your logo should be unforgettable. This means that it cannot meet the minimum logo standard; your logo should be unique and ideally pave the way for changes in branding standards in your industry.
A strong logo will stand the test of time and looks great in any era. That is why it is important to distract from current design trends and stick to what may attract attention for centuries. This does not mean that you cannot use current design trends as inspiration, but do not take them literally. Take the famous Coca-Cola logo as a great example of perpetual branding. Their little brother Pepsi changed his logo 11 times since he started selling soda in 1898 … 11 times! Coca-Cola has proudly retained its original logo for over 100 years, and this is because it looks so classic and serves as a wonderful example of branding.
Your logo should evoke the same impression, no matter where it is placed. Ask yourself if it will be as efficiently placed in the same color or vice versa. Is it equally recognizable when placed on a small image or placed on a huge billboard. If you want to update your logo, try to design it in black and white, and then add color after you like the concept, shape.
Excellent logo designed for your audience, business and reflects the culture of your company. If you have a women’s fashion boutique, you don’t need a logo with a masculine look, do you? Do some market research and add a taste to your audience in your logo design and color scheme. Also, keep in mind that your logo should not show what you sell or offer. The GAP logo does not display clothing, car logos do not show their cars, and you are unlikely to find the silhouette of a lawyer in the logo of a law firm. Your logo serves as your brand identifier and is related to your audience.
The logo should not be complicated, the simpler the logo, the easier it is to remember. Perhaps this is the most important feature that a logo should have, since it affects its versatility and memorability. Improving the elements of your logo will attract the attention of your client, no matter where they are located, whether on the road or reading a magazine. If you want to create an unforgettable brand that will interact with a wide range of audiences, make sure that your logo embodies these five characteristics!