Types of graphic design
Each type of graphic design uses visual compositions to solve problems and exchange ideas through typography, images, color, and form. There is no single way to do this, and therefore there are actually varieties of graphic design, each with its own area of specialization. Although they often overlap, each type of graphic design requires a specific set of skills and design methods. Many designers specialize in one form, others focus on a set of related, similar types. But since the industry is constantly changing, designers must adapt so that they can change or add specialization throughout their careers.
A brand is a connection between a business or an organization and its audience. The identity of the brand lies in how the organization conveys its personality, tone and essence, as well as memories, emotions and experiences. Branding is the visual elements of the brand, acting as the face of the brand, which convey these intangible qualities through images, shapes and colors.
Types of graphic design: Marketing and advertising
When most people think of graphic design, they think of projects created for marketing and advertising. Companies depend on successful marketing to engage the decision-making process of their target audience. Strong marketing attracts people who have certain needs. Because visual content seems more appealing to people, graphic design helps organizations move and communicate more effectively. . Examples of marketing graphic design. – Postcards and flyers. – Journal and newspaper ads. – Posters, banners and billboards. – Infographics. – Brochures (print and digital). – Advertising on transport. – Signs and exhibition stands. – Email templates. – PowerPoint Presentations. – Menu.
User interface design
The user interface (UI) is how the user interacts with the device or application. The user interface includes everything as the user interacts with the screen, keyboard and mouse, but in the context of graphic design, the UI focuses on the user’s visual experience and the design of on-screen graphic elements such as buttons, menus, micro-interactions, and more. The main task is to balance the aesthetic appeal with technical functionality.
Graphic user interface examples
– Web Page Design – Thematic design (WordPress, Shopify, etc.) – Game interfaces – Application Design
Printing is used to communicate with the audience through public distribution. Basically, these are hard copies. Books, newspapers, magazines and catalogs. However, in recent times there has been a significant increase in the field of digital printing.
Most products require some form of packaging to protect and prepare them for storage, distribution and sale. But packaging design can also directly contact consumers, making it an extremely valuable marketing tool. Each box, bottle and bag, each can, container or canister is a chance to tell the story of a brand.
The environmental design visually connects people with specific places to enhance their overall impressions, making places more memorable, interesting, informative. Examples of this design: – Wall paintings – Museum exhibitions – Office Branding – Navigation in public transport – Retail Stores – Stadium Branding – Conference rooms
Art and illustration for graphic design.
Graphic art and illustrations are often perceived as graphic design, however they are different. Designers create compositions for communication and solving certain problems, graphic artists and illustrators create original works of art. Their work takes many forms: from art to decorative. Examples of graphic art and illustrations – T-shirt design – Graphic templates for textiles – Related Images – Graphic novels – Video games – Web sites – Comics – Album Design – Book covers Graphic design is constantly growing, there are new directions and trends. Contact us today and Tribe Studio will help you with any kind of graphic design!